Swiss designers are capturing the public imagination with futuristic concept cars, now on display at the International Motor Show in Geneva.
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Julie worked as a radio reporter for BBC and independent radio all over the UK before joining swissinfo.ch's predecessor, Swiss Radio International, as a producer. After attending film school, Julie worked as an independent filmmaker before coming to swissinfo.ch in 2001.
This year’s show is expected to attract 700,000 visitors in ten days, making it the biggest crowd-pulling event in the Swiss calendar. It’s also one of the world’s most important automobile shows, together with Frankfurt, Paris, Detroit und Tokyo.
Some 900 models including 148 world and European premieres are displayed in huge exhibition halls. “Technology” and “Design” are the two key words that best characterise the show – and the Swiss are big on both.
Swiss design school Sbarro reveals an unusual selection of concept vehicles including the open-top Mojave roadster and the off-road buggy ArCad. Rinspeed, another Swiss concept car manufacturer, is also in Geneva with the self-driving electric vehicle “Oasis”. Among other things, the car features a small garden with enough space to grow radishes or even Bonsai trees.
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Monteverdi
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Cars designed by Peter Monteverdi, the son of an Italian immigrant, made Swiss automobile industry history. Sports cars, limousines and off-roaders were produced at his factory at Binnigen, near Basel until 1982. Many vehicles are housed in a museum, and are the pride and joy of those who work there, as long-time employee Paul Berger…
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Car show models force car companies to think hard about the image they want to project. A Nissan manager told swissinfo.ch that every year the company discusses whether it still wants to use models at the Geneva event. The consensus is that beautiful women are more likely to draw the attention of photographers. They certainly…
You can find an overview of ongoing debates with our journalists here. Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.