What it takes to market new inventions

Portable power plants, virtual goalkeepers and a pod that helps you catch up on lost sleep were among about 1,000 innovations showcased at the recent Exhibition of Inventions in Geneva. swissinfo visited the fair to find out what makes a good invention and how difficult it is to develop a new product. (Julie Hunt, swissinfo.ch)

This content was published on April 25, 2013 - 11:00

1 minute

Julie worked as a radio reporter for BBC and independent radio all over the UK before joining swissinfo.ch's predecessor, Swiss Radio International, as a producer. After attending film school, Julie worked as an independent filmmaker before coming to swissinfo.ch in 2001. 

Deutsch

Wie neue Erfindungen vermarktet werden

You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Read more

More

Swiss inventors face funding hurdles

This content was published on Apr 25, 2013 “Switzerland’s small size makes life easier in terms of networking because you can easily meet everyone,” says Nicolas Frey, the 39-year-old creator of the DAHU ski boot company. “At the same time, the small size is also a problem because you have less investment capital in a small territory.” Frey’s concept – a ski boot…

Read more: Swiss inventors face funding hurdles

External Content

Your subscription could not be saved. Please try again.

Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.

Discover our weekly must-reads for free!

Sign up to get our top stories straight into your mailbox.

The SBC Privacy Policy provides additional information on how your data is processed.

I consent to the use of my data for the SWI swissinfo.ch newsletter.

See all newsletters