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A pedestrian walks by a Credit Suisse Group AG bank branch in Geneva, Switzerland, on Monday, Jan. 15, 2018.

(bloomberg)

(Bloomberg) -- As Tidjane Thiam highlighted the recent recovery in Credit Suisse Group AG’s trading business, sending the shares up the most in more than two months on Wednesday, one key metric for the wealth management business that’s been front and center of his turnaround plan looked a little soft.

Net new money from rich clients declined in all of the lender’s three wealth management operations in the final months of the year from the previous quarter, with the Swiss unit not attracting any inflows at all. Analysts at Citigroup Inc. and Mirabaud Securities said while the issue had been flagged at the bank’s investor day in November, the new assets were “weak” or “low.”

Just don’t tell Thiam.

“I think there is an excessive focus on it, and it’s a perverse incentive,” Thiam said about net new asset growth at a press conference, after being asked to comment on the figures. “All you need to do is pay an unreasonable amount for deposits, and the deposits will come in.”

Investors look at net new money for clues about the future growth of the business and whether a firm is gaining or losing market share. With interest rates still near zero or even in negative territory, however, more assets can be a burden as well if clients don’t invest them. Thiam said his bank’s new money is “high quality” and can stand up to external scrutiny.

To be sure, all wealth management units increased profits in the final quarter of the year and beat analysts’ expectations.

Net new asset growth in the biggest of Credit Suisse’s three private banking units, international wealth management, stood at 3 percent in the fourth quarter, compared with more than 5 percent at the comparable business at UBS Group AG.

To contact the reporters on this story: Patrick Winters in Zurich at pwinters3@bloomberg.net, Jan-Henrik Förster in Zurich at jforster20@bloomberg.net.

To contact the editors responsible for this story: Dale Crofts at dcrofts@bloomberg.net, Christian Baumgaertel, Patrick Henry

©2018 Bloomberg L.P.

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