Navigation

Skiplink Navigation

Main Features

Aids campaign Three decades of explicit Swiss posters

It was 30 years ago that the first campaign was launched in Switzerland to inform the public about a new illness that was making the headlines: Aids. (SRF/swissinfo.chexternal link)

At the time, a street survey conducted by Swiss public television showed how little people knew about the immune deficiency syndrome: some thought it was caused by environmental pollution; others thought you could catch it by kissing.

The Aids campaign launched in Switzerland in 1987 was unique in Europe in that rather than making people afraid, it sought to explain how people could protect themselves. The boldness of this and subsequent campaigns launched by the Federal Office of Public Health shocked the public initially with their overt sexual references, but people gradually became used to seeing posters of condoms.

There are currently around 20,000 people in Switzerland living with HIV. Worldwide, the figure is 36.7 million (2015 figures: UNAIDS)

Neuer Inhalt

Horizontal Line


subscription form

Form for signing up for free newsletter.

Sign up for our free newsletters and get the top stories delivered to your inbox.







Click here to see more newsletters

swissinfo EN

The following content is sourced from external partners. We cannot guarantee that it is suitable for the visually or hearing impaired.

Join us on Facebook!